There are a lot of email marketing platforms out there, each one bringing their own speciality depending on what your goals are. The most common platforms we work with are MailChimp, ActiveCampaign, MailerLite and Constant Contact, because of the ease of use and the multitude of features they bring.

This would depend on the industry that you are in, your target audience, and the purpose of your email broadcast. Ideally, you would want to be sending an email broadcast once every week; this way, you can keep your audience engaged with your content.

Every email marketing platform provides you the option of scheduling your posts. Some email marketing platforms allow this with their free versions, while others only give you this ability when you have the paid version.

There are a wealth of tools available for you to plan, create and broadcast your email campaigns. To know what specific tool you are going to need, you first have to identify how often you will be doing an email broadcast, what the broadcast is about, and who your target audience is going to be. These, among all other factors, play a significant role in letting you know what tools you’ll need.

Automations are perfect for email campaigns when you have to send the same information to an inquiry, or when you need to nurture a lead or prospect. If you are going to need to send different content every week, it would be better to do a normal email broadcast which you would then schedule.

You should include content that is relevant to your goal when doing an email broadcast. If your email campaign is meant to be educational, then make sure to highlight the information that you want to share with your audience. If you want to generate more sales, use content that would highlight the product or service that you want to sell.

Email marketing is integral to your business’s success, and you should not let this channel fall through the cracks. Of course, the amount of money you will spend on your email marketing efforts will depend on how effective your email campaigns are.

The most common stats you should be look for include how many of your emails are delivered, how many of these delivered emails get opened, how many of the relevant links in your emails get clicked, and most importantly, how many leads from your email audience converts to customers or clients.

There are a lot of ways to do this. One of the most common methods is by using lead magnets (quizzes, downloadable PDFs, access to special videos, etc…) so you can capture your lead’s email. Others involve cold prospecting in platforms like LinkedIn, Instagram and Facebook.

Email campaigns are still some of the most effective means of marketing your business, as email is still one of the most preferred means of communication by both business owners, professionals, and even customers.